Pedal Pedal Club

  • 01 min read
  • Jun 15, 2016
Pedal Pedal Club

Pedel Pedel Club wasa side project developed in 2016 while waiting for my security clearance to go through for the US Department of Defense. It is a cycling app that provides an easy reward and budgetting structure on putting in the miles that leverages two behavioural insights tied to new cyclists:

  1. New cyclists buy way more gear than they need at too much expense or;
  2. New cyclists don't buy enough of the right gear, creating a bloackage for themselves.

PPC was focused as a desktop app since my goal with it was to explore nice desktop interactions. This ended up being a big mistake, since an overwhelming number of my users were on mobile.

PPC was featured as a top Strava app in Bicycling magazine, and was selected as one of the top 25 Strava API apps by Strava.

I made some cool slides here.