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Principal Designer @ IDEO

I was a Principal Interaction Designer and Project Lead at IDEO, focused on leading programs to apply human centered design for gnarly systems challenges between people and technology.

I believe in creating a path to implementation in the most future-facing of projects, and leading product teams through the ambiguity of discovery-driven innovation. I do this through designing the products, experiments, and programs that build the teams and tools to enable disproportionate systemic outcomes.

Key Skills

  • Software Design
  • Systems Strategy
  • Service Design
  • Code Prototyping
  • Design Research
  • Project Leadership

Pedal Pedal Club is a cycling application and community built for two reasons: to express a point of view about cycling as inclusive and exploratory, and to take develop a product from concept to launch to maturity.

You can try it for yourself at PedalPedal.club.

PPC helps you budget and track your goals while you transition from just having a bike to being a cyclist (whatever that means to you). It uses Strava to keep up with your rides, and provides two ways to set your goals: through curated lists that introduce you to a flavor of cycling, and syncing with your Pinterest boards to turn your inspiration into goals.

  • October 5-6, 2013.
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I’m a computational and installation artist focused on using digital and network technologies to translate experiences into new environments. This is often using code, sculpture, structures, electronics, and sound.

As an artist, I’ve been commissioned by OCAD University for Nuit Blanche, the City of Toronto for the Toronto Outdoor Art Exhibit, the Toronto International Film Festival (TIFF) for their James Bond retrospective, and others for high-traffic interactive public art pieces.

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I have taught theory, technical, and studio driven courses at institutions like Stanford d.school, Interaccess art gallery, George Brown, Ryerson University, the university of Toronto Knowledge Media Design Initiative, and OCAD University.

I speak at events like TEDxOCADU, FITC, SEGD, Pecha Kucha Toronto, Grey Area Foundation for the Arts and elsewhere on design, networked culture, and prototyping with purpose.